Service, UX & Spacial Design
Sephora — Service Redesign

Project Overview

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Brand: Sephora

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Year: 2023

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Graphics & Illustrations: Cheh Zhong Han, Grace Lee & Letitia Ong / Spatial Design: Henry Hariono

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Year 2 Service Design Project for BA(Hons) Design Practice

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THE CHALLENGE:

Sephora's mission is to create a welcoming beauty shopping experience for all and inspire fearlessness in our community. However, there is a lack of inclusivity for men within Sephora’s services, branding, and spatial accommodations.

 

Our objective for this service redesign project is to expand, diversify, and reimagine Sephora’s key services, touchpoints, and physical spaces to establish a more male-friendly experience that educates and embraces a wider audience in the grooming and beauty community.

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THE SOLUTION:

Through this project, my teammates and I worked together to reimagine Sephora's brand, service, and spatial touchpoints.  We introduced a revamped brand blueprint, a new loyalty program for men, and an enhanced user experience for Sephora's digital and physical spaces to make shopping at Sephora more inclusive for everyone.

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As part of my role, I worked with the team to conceptualise and execute the updated brand blueprint, revamped app user interface (UI) design, and various graphics-related collaterals.

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View the full case study and video on Behance ↘

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Note: This project is a design concept and is not affiliated in any way to Sephora or any of the featured brands.