Branding
Toy Or Game × Lazada Store

Project Overview

​

Company: Toy Or Game

​

Year: 2019-2020

​

In-house work

​

​

Toy Or Game (TOG) is one of Singapore's largest games, toys, and gaming accessories retailer with over 9 outlets across the island. TOG sells a wide range of gaming goods from PC and console games to gaming hardware, accessories, and merchandise.

​​

THE CHALLENGE:

As part of plans to bring the TOG brand online to the Lazada marketplace, I was tasked to craft the online storefront identity and create unified graphic assets for various store touchpoints such as hero banners, navigational buttons, and promotional graphics.

​

THE SOLUTION:

Collaborating with the marketing and engineering team, I developed the online store experience from branding and layout to UI/UX to create a more cohesive and seamless shopping experience. I also helped execute various monthly promotional graphics and key visuals such as banners, call-to-action graphics, and social media content.

 

Some major campaigns I have worked on include Lazada's 7.7 Warehouse Clearance Sale, 8.8 National Day Sale, 9.9 Big Brands Sale, and the 11.11 Singles Day Sale.