Branding & Web Design
VWrap.sg
Project Overview
Client: VWrap.sg
Year: 2021
Freelance work
THE CHALLENGE:
VWrap.sg is one of Singapore's leading commercial vehicle wrap companies, specialising in mobile advertising wraps for a diverse range of commercial vehicles. With over 20 years of expertise in large-format printing and vinyl sticker application, VWrap.sg sought to craft a new brand for the digital era.
The goal was to create a modern, minimalist, and user-friendly website that democratised shopping for commercial vehicle wrap solutions, making them more accessible to a broader customer base.
THE SOLUTION:
To increase VWrap.sg's online and offline brand visibility, we designed a striking new brand mark featuring an eye-catching two-tone colour scheme with clean geometric elements inspired by vehicular wheels. This bold identity is subsequently applied to the online store, seamlessly combining ultra-minimalist design, unrivalled product transparency, and an optimised user flow for an effortless browsing and shopping experience.
This streamlined user experience enabled VWrap.sg to boost its user engagement, reduce abandoned carts, and strengthen its digital presence while connecting more effectively with its customers.
